Malta Guinness, Ghana’s No 1. Malt drink has unveiled a refreshing new look. Ghana’s favourite Malt drink now comes in a new vibrant and refreshing label and crown. This new look makes Malta Guinness more trendy, premium and iconic and ensures that the brand further asserts itself as Ghana’s No. 1 Malt drink.
While the label and crown has changed, the liquid remains the same. It’s the same great tasting, rich and nourishing Malta Guinness that Ghanaians love, and is packed with same Goodness, Energy and Vitality.
Following introduction of the new look, Malta Guinness has rolled out a fantastic new campaign to inspire consumers to overcome everyday challenges.
Titled “You vs the 8 to 5”, this new campaign celebrates the can-do attitude of Ghanaians and Africans in the face of everyday challenges – those who relish everyday challenges with optimism and a can-do attitude; those who thrive and smile – whether they’re facing the traffic, the hassles of the working day or any other daily hurdles. The campaign runs on TV, Radio and Billboard.
Commenting on the new campaign, Kweku Sekyi-Cann, Marketing Director for Guinness Ghana Breweries Ltd said “We are really excited about the message of this new campaign. We know Ghanaians are faced with several challenges in their everyday lives, and want to leverage on the positive optimism that Malta Guinness inspires to motivate consumers to overcome these challenges.
Through this new campaign, we hope to empower consumers to take on everyday hassles by fueling them with the goodness energy and vitality of Malta Guinness and also encourage consumers to unleash their ‘bring it on’ attitude. This is all aimed at enabling people to grab life and make the most of every opportunity that comes their way. Let’s Go GH!”
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