MultiChoice, in partnership with Africa Magic, has announced
that the 10th edition of the prestigious Africa Magic Viewers Choice
Awards (AMVCA), will be held from 10th – 11th of May 2024. The
organisers also revealed ace filmmaker, director, producer and pioneer
Academy Director of the MultiChoice Talent Factory, Femi Odugbemi as
head judge of the awards.
In her press conference held in Nigeria
today, Dr. Busola Tejumola, Executive Head of Content and Channels,
West Africa, MultiChoice described the 10th AMVCA as a celebration to
mark a decade of brilliance, innovation, and the sheer magic of African
storytelling on screen.
“The AMVCA has established itself as the
benchmark for excellence in the African film industry. This edition is
not just the celebration of excellence in filmmaking, but also a
heritage of an award that has improved careers and boosted talent
development on the continent”.
Dr. Tejumola further disclosed
that the pool of quality entries this year will be a significant task
the jury and head judge to review.
“For this edition, we received
entries from films and talent across Africa. Shortlisting has begun and
we will now move to the judging phases. For this special edition, we
are making changes to the award categories.