NBCUniversal International Networks (NBCUIN) – part of NBCUniversal, one of the world’s leading media and entertainment companies – today unveiled the brand refresh for its movies channel Studio Universal (DStv channel 112). The refreshed brand will begin rolling out on 1 October in Africa and follow in other territories where the channel is available including Spanish Latin America, Brazil and Italy over the coming months.
Red Bee – the award-winning creative agency, now part of Ericsson group – led the refresh of the logo and on-air packaging, working in close collaboration with NBCUIN’s in-house creative and marketing team, who developed the brand positioning and tagline.
In refreshing the brand, Red Bee was inspired by the iconic world of film. The on-screen presentation graphics take design cues from movie posters – such as a centred layout, type alignment and limited colour palettes – while the redesigned Studio Universal logo is now a confident black & white marque with a cinematic feel. The result is a channel brand that truly celebrates every aspect of the movies.
Red Bee – the award-winning creative agency, now part of Ericsson group – led the refresh of the logo and on-air packaging, working in close collaboration with NBCUIN’s in-house creative and marketing team, who developed the brand positioning and tagline.
In refreshing the brand, Red Bee was inspired by the iconic world of film. The on-screen presentation graphics take design cues from movie posters – such as a centred layout, type alignment and limited colour palettes – while the redesigned Studio Universal logo is now a confident black & white marque with a cinematic feel. The result is a channel brand that truly celebrates every aspect of the movies.
Eight new idents were also created by Red Bee, with the aim of bringing to life the Studio Universal experience and “We Are Movies” tagline. Each ident draws viewers in to carefully choreographed scenes – providing a behind-the-scenes glimpse of the people whose skill and dedication bring stories to life – reflecting the audience’s emotional connection to the movies. Shot on-location at Universal Studios in Hollywood, each ident has an opposite version – either light or dark in tone – which uses the same set, key actors and props unveiling a very different scene, emphasizing the magic of cinema.
Colin McLeod, Managing Director, Emerging Markets, NBCUniversal International Networks commented: “Since its launch four years ago, Studio Universal has gone from strength to strength in Africa and is now one of the leading entertainment channels in the market. The channel’s unique proposition, based around themed movies nights, continues to resonate with DStv subscribers and we believe that the brand refresh will further enhance their viewing experience.”
Marco Giusti, SVP, Creative, NBCUniversal International, added: “In refreshing Studio Universal we wanted to challenge typical movie-channel conventions, taking inspiration from the craft and dedication of movie-makers for our positioning, packaging, logo and tagline. The result, via Red Bee’s inspired creative concept, is that we’ve firmly placed our love and passion for the movies at the heart of the Studio Universal brand with the aim of bringing viewers even closer to the full movie experience.”
In Africa, the brand refresh will be supported by an extensive marketing campaign, also launching on 1 October. The campaign will bring the new channel positioning to life through an engaging brand spot and outdoor, digital, and radio advertising. Later in the campaign, Studio fans will also have an opportunity to get their best movie moments featured in the campaign through an interactive social media promotion. On 1 October, the Studio Universal website will also be re-launched to reflect the refreshed channel look and offer new functionalities.
Studio Universal brings the expertise and magic of a rich cinema heritage to the small screen. Curating the cinematic experience, through a variety of movies across multiple genres, the channel ensures there is something for everyone to enjoy every day, whatever their taste. With a compelling selection of Hollywood blockbusters, Studio Universal offers a great movie viewing experience for the whole family.
For more information on programming to look forward to on the refreshed channel, please see the DStv Guide on www.dstv.com.
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