Lord’s London Dry Gin Takes Brand Building Beyond the Bottle Through Cultural Engagement

From live music to fashion, Lord’s London Dry Gin is building its presence across cultural platforms through partnerships that connect brands and audiences around shared experiences.

For consumer brands, building recognition is only one part of establishing a meaningful relationship with audiences. How people encounter a brand, the experiences they associate with it and the cultural spaces in which they see it can all shape how they relate to it. Increasingly, this means finding ways to participate in activities and communities that extend beyond the product itself.

For Lord’s London Dry Gin, this approach has informed its engagement with entertainment and lifestyle platforms over the years, including its partnership with TRACE Live. In 2026, the brand extended this approach to fashion through its partnership with Lagos Fashion Week, bringing its Taste in Flow campaign into a space where fashion, creativity and social experiences come together.

Lagos To Host 2026 CAF Awards On December 2

The new date, 2 December 2026, brings forward one of the most prestigious events on the African sporting calendar, as the continent's finest players, coaches and teams gather in Lagos for a glittering celebration of the achievements that have defined another remarkable year for African football.

The ceremony will begin at 8:00pm local time in Lagos, Nigeria.

The CAF Awards return to Lagos for the first time since the 2014 edition, with Nigeria’s largest city set to provide a fitting stage for an event that brings together the passion of football with the continent’s rich cultural heritage, music and entertainment.

Carol Ofori’s ‘The Comeback’ Scores Three Award Nominations

Award-winning radio personality, author, and voice-over artist Carol Ofori is celebrating major industry recognition as her inspirational series, ‘The Comeback with Carol Ofori’, scores three high-profile nominations across South Africa’s leading broadcasting and podcasting platforms.

The podcast has officially bagged two nominations at the 2026 South African Podcast Awards, earning nods for Best Self-Help and Personal Development Podcast and Best Host for Carol Ofori. Extending its critical acclaim into mainstream radio, the series has also been named a finalist for Best Podcast at the 2026 Telkom Radio Awards.

For Carol, the recognition is particularly meaningful because The Comeback was created to give people a platform to share the real-life experiences, challenges and triumphs that are not always heard.

Why Your Next Safari Should Be on a Quad Bike

A game drive is a classic way to experience the African bush, but there is more than one way to explore its landscapes. At Lion & Safari Park, visitors can swap the traditional safari vehicle for a quad bike and explore the bushveld from a whole new perspective.

A quad bike safari offers an exciting way to get outdoors, take in the surrounding landscapes and enjoy a little adventure along the way. With the open air, changing terrain and the thrill of riding, it is an experience that brings a different dimension to a day out in the bush.

A different kind of adventure

For those who enjoy trying something different, a quad bike safari offers an opportunity to get behind the handlebars and experience the outdoors in a more hands-on way.

Black Sherif’s First Telecel Project x Live On Tiktok Draws Over 200,000 Fans

Following the launch of Telecel Project X, a partnership between Telecel and Black Sherif (Blacko), over 200,000 fans joined the artiste’s first Project X Live session on TikTok. The partnership offers Telecel customers exclusive experiences and greater value on digital financial services.

Hosted on Blacko’s TikTok page, the session brought together fans from Ghana and around the world for an intimate performance, candid conversation and exclusive interaction with the ‘Kwaku The Traveller’ hitmaker. Blacko randomly selected about 50 fans to receive cash rewards ranging from GHC200 to GHC1,000 in their Telecel Cash wallets.

Mike Dada Joins ACG Board to Boost Africa’s Sports and Entertainment Industry

African Collaborations Group (ACG), the leading strategic project origination and collaboration platform focused on the industrialisation of sport in Africa through the origination of bankable sport and entertainment district ecosystems, today announced the appointment of Mike Dada to its Advisory Board.

Mr Dada is President and Founder of the All Africa Music Awards (AFRIMA), the continent's flagship music awards platform, established in 2014 in partnership with the African Union Commission (AUC) to celebrate, reward and promote African music globally in pursuit of continental integration, economic prosperity and cultural diplomacy. AFRIMA is broadcast live in more than 84 countries around the world, convenes artists, delegates and production teams from every region of Africa, and has become one of the most important continental infrastructures for the African music industry.

Alongside AFRIMA, Mr Dada serves as Vice President of the African Union's Pan-African Congress, in which capacity he led the development of the AU's Plan of Action on Culture and Creative Industries — a landmark continental policy document adopted by the African Union Heads of State Summit in 2023 as the framework guiding the industrialisation of Africa's cultural and creative economy. He is also a member of the Africa Policy Advisory Board (APAB) for the ONE Campaign, contributing to global policy engagement on African development priorities.

CAF President Dr Patrice Motsepe Hails Nigeria’s Flamingos on Historic U-17 World Cup Final Qualification

The President of the Confédération Africaine de Football (“CAF”) Dr Patrice Motsepe has congratulated Nigeria Women’s U-17 National Team after they qualified for the Final of the FIFA U-17 Women’s World Cup Morocco 2026.

Dr Motsepe said Nigeria’s Flamingos have made Africa and CAF proud by achieving this historic milestone.

President Motsepe will travel to Rabat, Morocco to watch The Flamingos against Japan in the Final on Saturday, 7 November 2026 at 18h30 local time / GMT.

TCL Urges TV Buyers to Look Beyond the “Mini LED” Label

TCL, the world’s largest Mini LED television brand, is encouraging consumers across West Africa to look beyond the “Mini LED” label when shopping for a television and pay closer attention to three features that can significantly influence picture quality.

The call comes as the company strengthens its position in the global television market. According to Omdia’s global Mini LED TV shipment data for the first half of 2026, TCL ranked No. 1 worldwide by shipment volume, recording 2.43 million units. This represents a 77.1 per cent increase compared with the same period last year.

As Mini LED technology gains popularity, however, the market is becoming increasingly crowded. The label now appears on television models across different price points, from premium flagship sets to more affordable options. Yet two televisions carrying the same label can deliver noticeably different viewing experiences.

Telecel And Black Sherif Sign Partnership Under Project X

Telecel has unveiled award-winning musician Black Sherif as its brand partner, ending weeks of speculation surrounding Project X.

The partnership brings together Telecel and one of Ghana’s most exceptional music talents, the reigning TGMA Artiste of the Year, to deliver exclusive experiences and greater value on digital financial services to Telecel customers. Under Project X, Telecel customers will receive a unique BlackoCode after every Black Sherif engagement online and enjoy exclusive discounts and exciting surprises through the Telecel Play App.

Maiden Black Star Fashion Week To Highlight Ghana’s National Fashion Platform

Ghana is set to take centre stage in fashion, culture and the creative economy as the maiden Black Star Fashion Week (BSFW) takes off with a two-day national fashion experience designed to discover talent, convene the industry and showcase Ghanaian fashion on a global stage.

Put together by the Presidency-backed Black Star Experience Secretariat led by Rex Owusu Marfo, with support from the Ministry of Tourism, Culture and Creative Arts and its agencies such as the Ghana Tourism Authority (GTA) and Creative Arts Agency, it is structured across two connected experiences in Accra and Senchi. The Black Star Fashion Week will move from inteligent industry dialogue and talent discovery to an exciting fashion celebration.

The first day will take place in Accra on November 4 and will centre on the Black Star Fashion Summit.

5,000 Women to Benefit as Queen Moremi Announces Third Cohort of Free PR Training

Queen Moremi Women Initiative, the nonprofit arm of women’s empowerment platform Queen Moremi, has announced the third cohort of its flagship free Public Relations training programme for female SME founders and career women.

The initiative is designed to equip 5,000 Nigerian women with practical PR, storytelling and communications skills to strengthen their visibility, build credibility and accelerate their business and career growth.

The third cohort will begin on 15 October 2026, with SARA by Wema officially joining the initiative as its Strategic Sponsor. The partnership will enable Queen Moremi Women Initiative to amplify awareness of the programme, extend its reach and equip more women with the practical communication skills, resources and support required to build visible, credible and sustainable brands and careers.

Although the initiative is now entering a more visible phase, the programme has been underway since January 2026. Queen Moremi Women Initiative has spent the year working quietly behind the scenes with different organisations and communities to deliver the training to women at no cost.

The programme forms part of the Initiative’s commitment to providing 5,000 female SME founders and career women with practical knowledge in public relations, personal branding, media engagement, strategic storytelling, digital communications and the effective use of artificial intelligence for visibility and growth.

NCA Awards 5G Spectrum To Telecel Ghana

The National Communications Authority (NCA) has awarded three spectrum lots in the 2.3 GHz band to Telecel Ghana to support the company’s rollout of 5G services and expansion of mobile broadband capacity.

Telecel secured all three lots for which it applied following the Authority’s competitive licensing process covering the 700 MHz, 2.3 GHz and 3 GHz bands.

Confirming the award, Telecel Ghana’s Director of External Affairs, Komla Buami, said the additional spectrum would strengthen the company’s capacity to expand its network and improve the quality of service available to customers.

Telecel Foundation Marks Fetu Afahye with HealthFest

Marking this year’s Fetu Afahye celebrations, the Telecel Ghana Foundation provided free health screening to residents of Abura, Central Region under its connected health pillar.

The outreach, delivered in partnership with healthcare professionals from the Cape Coast Metropolitan Hospital and the Divine Mother and Child Foundation (DMAC), offered a range of medical screening including malaria, hepatitis B, typhoid, HIV, blood glucose among others, reinforcing the Foundation’s commitment to promoting preventive healthcare in communities.

Rita Agyeiwaa Rockson, Foundation, Sustainability and External Communications Manager at Telecel Ghana, said the Foundation remains committed to using community events such as Fetu Afahye to improve healthcare delivery.

Abena Bambi Wants Her Fashion Brand to Outlast Social Media Trends

In an industry where a new fashion trend can rise in the morning and disappear by nightfall, Abena Bambi is thinking beyond the next viral moment.

 For the fashion entrepreneur, building a brand is not simply about creating clothes people want to wear today. It is about creating something they will still want to wear years from now.

 That philosophy sits at the heart of Bambi’s approach to fashion.

 Social media has transformed the way fashion brands are discovered. A single photograph, styling video or celebrity appearance can put an emerging label in front of thousands of potential customers almost instantly. But Bambi understands that attention is not the same thing as longevity.

 “Trends come and go,” is the thinking behind her brand philosophy. “But a strong identity can last.”

 Rather than chasing every viral aesthetic, Bambi is focused on developing a recognizable point of view — one that customers can identify even without seeing a logo or reading the brand name.

 For her, fashion is about more than keeping up. It is about creating pieces with character, quality and a sense of individuality.

 That distinction has become increasingly important in an industry shaped by algorithms. Social platforms reward speed, novelty and constant content. Fashion brands can easily find themselves designing for the feed instead of designing for the customer.

OliveTheBoy Takes His O’LIVE EXPERIENCE To The National Theatre

Ghanaian Afrobeats sensation OliveTheBoy is set to headline his debut concert, The O’Live Experience, on November 20, 2026, at the National Theatre in Accra.

The concert marks an important milestone for the young artiste, who has moved rapidly from emerging talent to one of Ghana’s most recognisable new-generation Afrobeats voices.

His breakthrough with GoodSin helped establish his presence locally and internationally, while his subsequent releases and performances have continued to expand his audience.