Guinness Ghana Collaborates With Young Culture Makers To Tell A Progressive Narrative Of Africa

In a bid to tell the progressive narrative of Africa, Guinness Ghana has collaborated with young creative culture makers to run a campaign dubbed 'Black Shines Brightest'.

To drive engagement particularly among the target audience about the campaign, Guinness Ghana organized a star-studded event called the Bright House Experience at the Accra Polo Court.

The Bright House Experience, a fundamental part of the Guinness Black Shines Brightest campaign, is a model bar that will serve as a cultural space and a hub for people to connect and energize each other with creativity, inspiration and, of course, a cold bottle of Guinness. The launch follows an epic flash mob event that brought Ghana’s capital to a standstill and drove conversations on social media spaces.

Graced by several celebrities and industry partners, the launch of the Guinness Bright House Bar was the melting pot for the celebrations of talent and achievements.

In attendance were performers Sefa, Mr Drew, Camidoh, DJ Vyrusky and Kidi – all members of the Black Shines Brightest tribe of young black talents being celebrated for their achievements and contribution to the culture change Ghana is currently experiencing. They serenaded guests to music and performances that kept guests on their feet through the event. Renowned poet, Poetra Asantewaa and standup comic, Lekzydecomic, ensured participants left with a full appreciation of the power of the arts in Ghana.  

Incredible Zigi, brand influencer for the Black Shines Brightest Campaign, showed off his dance skills to a variety of songs and eventually taught the audience the viral dance to the theme song for the campaign.

The Bright House Experience will see Guinness working closely with bars across the country, to show the company’s commitment to partnering with its customers and consumers for the for best lived experiences when enjoying a cold bottle of Guinness. These bars will appear in Kumasi, Takoradi and Tamale.

Just like those we are working with, Guinness is bursting with life.  It is a flavourful and bold and dynamic beer, sparkling and brimming with energy and exuberance A beer that has brought a dash of magic to millions in Africa and across the world for over 250 years with boldness and vision to live life to the full.

About Black Shines Brightest

Guinness ‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century. This exciting new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.

Energetic and empowering, the campaign celebrates individuals coming together, fizzing with optimism, creativity and potential.  The ambition of this exciting new campaign is to make Guinness the most magnetic brand in culture, by championing new talent and all those people making waves in culture.