Lack of adequate structure has always been the bane of the African music industry but in 2017, Mavin Records appears intent on changing that.
What is ‘structure’ in regards to a music industry?
It’s basically the presence and availability of all the components required for the production and sales of music; from the conception stage till it gets to the ears of consumers.
From artistes and repertoire (A&R) to songwriters to producers to road managers to promoters, a lot goes into the process of building up an artiste to attain music/commercial success.
In reality, there’s hardly any record label in Nigeria that possesses the required manpower for a proper structure. In essence, there’s no wholesome record label in Nigeria.
Mavin Records, headed by Don Jazzy, is working towards building a structure by increasing its workforce from 55 to 120 in 2017.
This year, Don Jazzy plans to employ a licensing specialist, touring and logistics specialist, talent management professionals, style and image experts, among others.
What is ‘structure’ in regards to a music industry?
It’s basically the presence and availability of all the components required for the production and sales of music; from the conception stage till it gets to the ears of consumers.
From artistes and repertoire (A&R) to songwriters to producers to road managers to promoters, a lot goes into the process of building up an artiste to attain music/commercial success.
In reality, there’s hardly any record label in Nigeria that possesses the required manpower for a proper structure. In essence, there’s no wholesome record label in Nigeria.
Mavin Records, headed by Don Jazzy, is working towards building a structure by increasing its workforce from 55 to 120 in 2017.
This year, Don Jazzy plans to employ a licensing specialist, touring and logistics specialist, talent management professionals, style and image experts, among others.
The ace record producer made this known in his New Year’s message to African(s), Mavin business partners, fans and the media.
Don Jazzy wrote: “A Mavin is someone who has exceptional talent and skill in their field. As part of our 2016 goals, we decided to increase our workforce to 50, which we surpassed by a slight margin as we have a workforce of 55.
“As you all know, the entertainment business is not complete without those who are skilled in the business, therefore we are seeking to expand our workforce to 120 in 2017 considering our forthcoming projects.
“We are reviewing portfolios for Business executives, Client servicing professionals, Style and Image experts, Digital Data and VAS Management executives, Government Liaison officers, CSR enthusiasts, Creative and Visual Production nerds, Talent and Catalog Management professionals, Content Developers, Retail, Sales and Fashion, Licensing specialist, Touring and Logistics specialist, Social Media Analyst and International Representatives in Accra, Nairobi , Abidjan, Dar es Salaam, Johannesburg, Douala , New York , London and Paris.
“If you are Mavin and you have what it takes become part of a revolution in the music and entertainment industry, then send your CV with a detailed cover letter to info@mavinrecords.com for consideration.”
His message, obviously, comes across as a signal of intent that Mavin Records wants to build a solid structure.
If successfully executed, perhaps, in time, other labels would follow suit and before long, Nigeria will have a structured music industry.
Mavin Records is home to Tiwa Savage, Iyanya, Korede Bello, Reekado Banks, Dr. Sid, D’Prince and DI’Ja.
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