Tuesday, October 27, 2015

Annie Idibia In Touching Breast Cancer Awareness Campaign

Annie Idibia posed for a Breast Cancer-inspired shoot by Nigerian makeup artist Banjo Laide of ArabyLaide and photographer, Emmanuel Oyeleke.

The shoot tagged #FightTheOdds is aimed at creating more awareness about cancer and the importance of self-examination.

Citing recent studies have shown that 20% of breast cancer is discovered by self-examination rather than mammography and we must realize that cancer is not a respecter of persons.

The shoot is a personal one for makeup artist, Banjo Laide. She shared her inspiration, which stems from a close encounter with Breast Cancer, via Instagram.

She wrote;

“At the age of 18 I had a breast cancer scare as I noticed a hard lump on my left breast and a swelling occurred. After being examined I discovered it was a lump, and the doctor scheduled an appointment for it to be removed. But on the day of the surgery it was a miracle as it disappeared. It resurfaced again and I had no option but to do a mammogram. At the end of the day it was discovered I had high Prolactin level – a disorder that causes the pituitary gland to produce more Prolactin than normal. Although I was cancer free, the incidence was a wakeup call on the importance of regular self-examination.

Because of this I decided to team up with Nollywood actress/entrepreneur Annie Idibia @AnnieIdibia1, and ace photographer Emmanuel Oyeleke @EmmanuelOyeleke, to create this look with the project called #FightTheOdds portraying that anyone can be a victim of cancer even a celebrity. S/o to the whole team who made this work.“

In the stirring photos Annie is topless, bald and without makeup.


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