Ghana’s digital lifestyle brand, Tigo Ghana has named award-winning hip-life artists Obrafour, VVIP and Keche as the headline musicians for #YouForKnow concert, another epic music experience for its customers.
The free concert schedule for 19th September in Koforidua at the Jackson Park; 26th in Takoradi at the Jubilee Park and 2nd October in Kumasi at the Kwame Nkrumah University of Science and Technology (KNUST), is part of the company’s new brand campaign #YouForKnow.
The #YouForKnow campaign is aimed at showcasing the unique attributes of each region in Ghana, by boosting local pride.
The Director of Marketing at Tigo, Jesse Agyepong, said: “We are one country united by our differences. Our regional taste and preferences makes us uniquely distinct and that is what makes Ghana a great country.”
He added: “We want to interact differently with our customers, not just through our many products, but also through local pride.”
#YouForKnow, in Cape Coast our brofo is uninterrupted, just like Tigo; #YouForKnow, in Kumasi fufu dey 24/7, just like Tigo and #YouForKnow, in Koforidua bread is big and heavy, just like Tigo are some of the #YouForKnow campaign messages that can be seen and heard on billboards, print advertisements, radio jingles, television and online.
The free concert schedule for 19th September in Koforidua at the Jackson Park; 26th in Takoradi at the Jubilee Park and 2nd October in Kumasi at the Kwame Nkrumah University of Science and Technology (KNUST), is part of the company’s new brand campaign #YouForKnow.
The #YouForKnow campaign is aimed at showcasing the unique attributes of each region in Ghana, by boosting local pride.
The Director of Marketing at Tigo, Jesse Agyepong, said: “We are one country united by our differences. Our regional taste and preferences makes us uniquely distinct and that is what makes Ghana a great country.”
He added: “We want to interact differently with our customers, not just through our many products, but also through local pride.”
#YouForKnow, in Cape Coast our brofo is uninterrupted, just like Tigo; #YouForKnow, in Kumasi fufu dey 24/7, just like Tigo and #YouForKnow, in Koforidua bread is big and heavy, just like Tigo are some of the #YouForKnow campaign messages that can be seen and heard on billboards, print advertisements, radio jingles, television and online.
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