Monday, December 1, 2014

IT’S OFFICIAL: KASAPREKO SIGNS LIL WYN AS BRAND AMBASSADOR

Popular kumawood actor Kojo Nkansah well known in Ghanaian showbiz as Lil Win, has officially been signed as the new ambassador of Alomo bitters by one of Ghana’s leading producers of indigenous liquor Kasapreko.

As the new ambassador of Alomo bitters, the hilarious Ghanaian actor, adds it to his already ambassadorial role with global beverage and multinational telecommunication giants Coca-Cola as well as MTN Ghana respectively.

Lil Win is currently one of Ghana’s top trending actors and has over the last couple of years contributed immensely to the Ghanaian entertainment industry.

The onscreen comedian has featured in over 500 movies, winning Best Actor at last year’s Ghana movie awards, in addition, he has ventured into music collaborating with Guru on a hit singles "Tie Tia Break & Azonto Boys". When Kojo Nkansah (Lil Win) became a household name in the entertainment industry in Ghana it also prompted Kasapreko towards selecting him as their brand ambassador.

CEO of Kasapreko, Dr. Kwabena Adjei stated during the official signing of the actor that as part of realizing CNN’s money poll list of top 5 potential leading brands in the world, Alomo bitters is on the verge of a huge rebranding process.

Kasapreko Company placed sixth in last year’s Ghana Club 100 rankings and was awarded the most Innovative Company and the Manufacturing Company of the year in 2012 by Ghana Investment Promotion Council (GIPC).

It has fourteen brands to its credit with Alomo bitters being its flagship product. Kasapreko producers of Alomo Bitters, the number one authentic African bitters hinted this action is a way of expanding their brand awareness into emerging markets.

This and other carefully planned steps will help boost the brand name making it truly authentic as its motto states.









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