Samsung Electronics topped the global TV market for the 15th consecutive
year, according to market research firm, Omdia. Newly released data
published on February 23 notes that Samsung Electronics recorded 31.8%
in global TV market share by revenue in Q4 2020 and retained the largest
annual category market share by revenue in 2020, at 31.9%.
Samsung’s
growth across the Visual Display Business reflects a commitment to the
most premium at-home viewing experiences, coupled with the fast-growing
QLED portfolio, category leadership in the ultra large screen segment
over 75-inches, the introduction and expansion of a Lifestyle TV
portfolio, and a series of industry, category and product “firsts” made
possible thanks to Samsung’s constant drive for innovation.
“Consumers
use screens every day to entertain, connect with loved ones, work,
exercise from home and do much more. And we have seen how different
lifestyles and routines have not only evolved, but converged,” said
Lucas Lee, Managing Director at Samsung Ghana. “We continue to be
incredibly humbled by the trust placed in our vision and products; it is
what drives our relentless pursuit to deliver cutting-edge innovation
and a best-in-class screen experience that meets the needs of the
modern-day consumer.”
Looking back over the last 15 years,
Samsung’s innovation-led growth agenda has incorporated groundbreaking
new technologies, while spanning multiple categories, reaching a wide
range of consumers and use cases.
In 2021, Samsung expects to maintain its industry-leading market position with the introduction and expansion of core products and by incorporating proprietary technology and features across all TV lineups. This includes Samsung’s new Neo QLED lineup along with Samsung’s MICRO LED, Lifestyle TVs and a company-wide alignment of operations through long-term sustainability programs.
Over the next few years, Samsung will also continue to invest in R&D and product development in strategic business areas to strengthen its core and emerging technology offers.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions.
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