MOROCCO TO HOST AFRIMA 2015 STAKEHOLDERS’ CONFERENCE

As part of its continuous strategic engagement with stakeholders and different regions in Africa, The All Africa Music Awards, AFRIMA, in partnership with the African Union Commission, AUC, will be holding a stakeholders’ conference for the Northern region of Africa in Morocco, on Thursday, July 23, 2015 at Sofitel Casablanca Tour Blanche Hotel, Rue Sidi Belyout, Casablanca, 20000, Morocco, beginning from 16.00 GMT/UTC with the theme; Integration of Africa Through Culture and Music.

Also, the AFRIMA team will have an extensive meeting with the government of Kingdom of Morocco in the capital city, Rabat on Friday, July 24,2015 as confirmed by the Minister of Foreign Affairs, M’Barka Bouaid in addition to a number of production meetings scheduled for Casablanca.

The AFRIMA stakeholders’ conference is a platform for education and knowledge sharing for artistes and other stakeholders in the African music industry to understand and align with the vision, objectives and Ideals of AFRIMA and AUC which are aimed towards an integrated, peaceful and prosperous Africa by using the tools of art, music and tourism.

Expected at the Casablanca conference are the winners from Northern Africa at the 2014 AFRIMA edition which include Noura Mint Seymale (Mauritania) for Best Female in Northern Africa category and Ahmed Soultan, (Morocco) for Best Male in Northern Africa category as well as key decision makers in the media and music industry in Northern Africa that include Egypt, Tunisia, Algeria, Mauritania among others.

The conference is also expected to bring together Artistes, media executives, policy makers, music producers, record label owners, artistes’ managers, video directors, music entrepreneurs, music enthusiasts, officials of African Union Commission, AUC, relevant government officials in Morrocco and AFRIMA partners to discuss strategies and actions needed to facilitate better opportunities for stakeholders from North Africa in the AFRIMA initiative.

The stakeholders’ conference will feature panelists from AFRIMA, AUC and Northern Africa region among who are AFRIMA Executive Producer/President, Mike Dada; Head of Culture Division, Department of Social Affairs, African Union Commission, AUC, Angela Martins; Chairman, International Committee, AFRIMA, Steve Ayorinde; Sponsorship and Communication Committee, Member, Jire Anifalaje;Regional Director of Afrima, Brahim EL Maznid and Winner of 2014 AFRIMA Awards, Ahmed Soultan from Morocco among others.

“I am happy that AFRIMA officials will be in Morocco for the stakeholder conference that is capable of eliciting ideas about integration through culture and music for development. AFRIMA is a powerful and credible voice to tell a new story of Africa and I am sure that the support for Music will grow more fin Morocco after this conference.

The International Committee of AFRIMA appreciates the support of African music industry and the Northern Africa in particular for aligning with the vision and objectives of AFRIMA that are aimed at continental integration towards a peaceful and prosperous Africa using the platform of art and music.

The AFRIMA team is also expected to speak on the buildup which include the, Adjudication and Nomination process, Public voting process, Africa Music Summit; and the AFRIMA Music Village, towards 2015 AFRIMA ceremony coming up later in the year in November 13-15, 2015 in Nigeria.

The All Africa Music Awards, AFRIMA, the continental initiative conceptualized to celebrate, showcase, reward and promote the rich African music worldwide, thus reaching out to the millions of fans, and propelling African music to glorious pinnacles beyond the borders of Africa. AFRIMA will be broadcast to over 84 countries across the world on 109 television stations.