As has become the tradition around this time of the year, Monarki, the urbanite Christian T-shirt brand, has launched its new collection curated under the banner ‘The King and I.’ The edgier, grittier and unapologetically funky collection aims at focusing deeply on the personal relationship, Christ, the King, desires between himself and man.
It’s a clarion call emphasizing the importance of being connected to the King who became a servant for our sake. Monarki also used the epoch making occasion to unveil a new streamlined version of its 6-year old logo.
Tapping into pop culture and the scriptures, ‘The King and I’ campaign is a radical look at what can be achieved when a brand decides to go into overdrive for Christ and His soul-saving mission. By making use of strong, pithy visual statements to drive home gospel truths, Monarki is hopeful that the new collection will endear, encourage and evangelize for the glory of God.
Shot by Monarki patron, Emmanuel Bobbie (Bob Pixel Photography) and art directed and designed by Nana Kwadwo Duah (Oxygen) the new campaign features Nadia Ntanu (Miss Ghana 2012 1st runner-up) and 23year old model, Jason El-Agha. The campaign’s premium look is a homage to the heydays of neon displays and is influenced by the sci-fi movie, Tron.It’s a clarion call emphasizing the importance of being connected to the King who became a servant for our sake. Monarki also used the epoch making occasion to unveil a new streamlined version of its 6-year old logo.
Tapping into pop culture and the scriptures, ‘The King and I’ campaign is a radical look at what can be achieved when a brand decides to go into overdrive for Christ and His soul-saving mission. By making use of strong, pithy visual statements to drive home gospel truths, Monarki is hopeful that the new collection will endear, encourage and evangelize for the glory of God.
‘The King and I’ collection, including Monarki’s over 40 Spirit-inspired designs are available now, in male and female cuts for only GH¢22 at their flagship shop at the Forico Mall in Osu (on the Papaye to Blue Gate lane – call this number 0266 235245 for directions ). Monarki also offers a 5% discount when you buy two making them the most inspired gifts this season.
The fit-for-a-King package that the T-shirt comes in, just by itself, is worth the selling price. Monarki plans to roll out the new campaign through online and below-the-line formats.
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