Funny Face says he is using Vodafone ‘Red’ to boost his brand

Funny Face, says the television commercial for Vodafone’s innovative product ‘Red’ has enhanced his brand, and he will henceforth not feature in any television commercial below the standard of Red.

“Look at the Red commercial, the concept, storyline and production was well executed. And it is enjoying massive airtime on across various television stations and that is creating top of mind awareness for my brand,” Funny Face told the Ghana News Agency in an interview.

“Funny Face naturally doesn’t sign up to anything, I sign up to good things, and Red is a good thing so when I was called to join Red and I didn’t think twice,” said the award winning comedian and actor.

Though he declined to state the amount Vodafone paid for him to feature in the advert, he disclosed: “Trust me after joining Red, I am proud to say I will die with Vodafone and I mean it. I am heavily pushing Red on all my social media pages because it makes economic sense to stick to one sim instead of owning multiple sims which is now the norm with most Ghanaians,” he emphasized.

The television commercial has been well received by Ghanaians with quotes like ‘Like seriously; daaaaa; close your mouth; inter and exter; becoming household expressions. In the commercial Funny Face urges his classmate who broke her nail as a result of swapping sims in her phone to subscribe to Vodafone ‘Red’, an all-inclusive package and enjoy unrivalled minutes to call people on Vodafone, other networks and overseas. He also mentions that Red includes data to browse the internet and send text messages.

On the question of why he did featured in the commercial, he said: “First and foremost, Vodafone is a big brand, and with every entertainer if you want your brand to grow, you need to associate with already well established brands that will give you nationwide visibility. Even if Vodafone had not paid me, I would have still done the commercial because I know the importance of visibility in show business” he emphasized.

When asked what the response being like especially his fans on social media, he was exclaimed “public response has been overwhelming, now in addition to terms like ‘swagon papa’ people are using ‘like seriously and the other quotes from the television commercial”. “I follow almost 61,000 people on Twitter but close to 40,000 are crazy about Red – they are using choose Red as their profile picture.”

The Red product was unveiled by Vodafone Ghana in December last year to enable their customers get an all-inclusive package that meets their individual lifestyles, and also reduce ‘multi-simming’.

Red comes in four offers, Red Life Weekly, Red Rush, Red Hot and Red Classic. The value bundles are the first weekly and monthly integrated bundles on the Ghanaian market and can be subscribed by dialing *200#.