On September 19th 2014, A Letter From Adam will premiere at the Silverbird Cinemas in Accra featuring actress, and producer Lydia Forson. In this coming of age love story, Forson and sponsors Printex hope viewers will appreciate the special Printex African designs exclusively prepared for the film’s cast.
Forson said that she sought out Printex as the official textile sponsor of the film because she loves the brand’s new collections. Keen on showcasing African authenticity both on and off camera she worked with a host of fashion designers to include the rich colors and prints of Printex into the film’s wardrobe.
Mr Millet, Director of Printex says support of A Letter to Adam goes in line with the company’s corporate social responsibility.
“We continue to support the emerging arts and entertainment industries in Ghana because they are an outlet for expression and they provide employment to many brilliant young people.” Last year Printex was the lead textile sponsor of multiple productions of Song of Pharaoh at the National Theatre.
Costumes on stage and in films help build the story line and narrative. Lydia Forson believes that Printex’s inclusion in the film’s production will appeal to audiences. She says viewers will be drawn to the different characters, and their costumes.
Speaking on her own style secrets, Ms. Forson says that there is a misconception that when it comes to African prints, one must match prints from head to toe. She uses Printex as an accessory. In A Letter from Adam, Forson’s character uses different styles of Printex as turbans during the entire film. It is strong fashion statement. Turbans have been in Western fashion since the 17th century. As an accessory they are both classic, and glamorous. Audrey Hepburn’s turban in the film Breakfast At Tiffany’s took the head cover from accessory to full blown iconic status. Perhaps Lydia Forson can do the same for the Printex head wrap in Ghana.
Forson said that she sought out Printex as the official textile sponsor of the film because she loves the brand’s new collections. Keen on showcasing African authenticity both on and off camera she worked with a host of fashion designers to include the rich colors and prints of Printex into the film’s wardrobe.
Mr Millet, Director of Printex says support of A Letter to Adam goes in line with the company’s corporate social responsibility.
“We continue to support the emerging arts and entertainment industries in Ghana because they are an outlet for expression and they provide employment to many brilliant young people.” Last year Printex was the lead textile sponsor of multiple productions of Song of Pharaoh at the National Theatre.
Costumes on stage and in films help build the story line and narrative. Lydia Forson believes that Printex’s inclusion in the film’s production will appeal to audiences. She says viewers will be drawn to the different characters, and their costumes.
Speaking on her own style secrets, Ms. Forson says that there is a misconception that when it comes to African prints, one must match prints from head to toe. She uses Printex as an accessory. In A Letter from Adam, Forson’s character uses different styles of Printex as turbans during the entire film. It is strong fashion statement. Turbans have been in Western fashion since the 17th century. As an accessory they are both classic, and glamorous. Audrey Hepburn’s turban in the film Breakfast At Tiffany’s took the head cover from accessory to full blown iconic status. Perhaps Lydia Forson can do the same for the Printex head wrap in Ghana.
Reflecting on the character she plays, Lydia Forson had this to say.
“Although the story is not about me, it is a good reflection of me, my style, my friends, and the people I surround myself with.”
Though some might find it somewhat unconventional that she prefers to primarily accessorize with African inspired prints, she believes it is a better way to highlight the patterns. For example an all black dress paired with a Printex African print fabric as seen in the films poster.
“I love the head wrap because it is the easiest thing to do.”
Speaking on the 3-day event for the premiere of A Letter From Adam, which kicks off this Friday on September 19th, Forson explains that the release of the film is going to be a celebration powered by Airtel Ghana, a key sponsor of the film.
“I love to party, and this premiere will be no different. Movies have a way of bringing people together.” The additional days are being added to give those who may miss out on the evening premiere an opportunity to mingle with the Lydia Forson and the rest of the cast.
“The first thing I think about is the fans; I think more about them, than even before the invited guests,” says Forson who has taken it upon herself to make sure that everyone who comes to the premiere will have and opportunity to mingle and be photographed with herself and the rest of the cast.
To meet Lydia Forson and the entire cast of A Letter From Adam get to the Silverbird Cinemas on the 19TH, 22ND at 6:30pm at the Accra Mall and on the September 20TH at Weija.
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