Ms. Evelyn Mahlaba has recently been given the new position as Regional Director Africa in South African Tourism; primarily her responsibility is to oversee both the strategy and operational implementation of South Africa’s destination marketing work in various key markets in both East, West and Central Africa.
Her position as Regional Director: Africa is one that carries enormous responsibility. Amongst her many responsibilities, she assists South African Tourism in building relationships with the African travel trade to enable those partners to easily sell South Africa to millions of African tourist to ensure sustained tourist arrivals growth for destination South Africa.
Evy as she likes to be is popularly known as began her service at South African Tourism in 2004as Global trade Relations Manager. In this position, she was responsible for developing the
Global leisure sales strategy and the marketing tools needed for its implementation.
She worked closely with South African Tourism trade Relations managers, in the various
Markets across the world, in the interpretation, application and localisation of strategy for
optimal results in this role. In 2009, Evy assumed the role of Regional Director: Asia, Australasia and Americas and she served in this role until her recent appointment when she took up her current post of Regional Director: Africa.
Her position as Regional Director: Africa is one that carries enormous responsibility. Amongst her many responsibilities, she assists South African Tourism in building relationships with the African travel trade to enable those partners to easily sell South Africa to millions of African tourist to ensure sustained tourist arrivals growth for destination South Africa.
Evy as she likes to be is popularly known as began her service at South African Tourism in 2004as Global trade Relations Manager. In this position, she was responsible for developing the
Global leisure sales strategy and the marketing tools needed for its implementation.
She worked closely with South African Tourism trade Relations managers, in the various
Markets across the world, in the interpretation, application and localisation of strategy for
optimal results in this role. In 2009, Evy assumed the role of Regional Director: Asia, Australasia and Americas and she served in this role until her recent appointment when she took up her current post of Regional Director: Africa.
On appointment of her new role Ms. Evelyn Mahlaba said “I am passionate and excited about my new role to lead the marketing work that South African Tourism does on the African continent. I am fortunate to count excellent and inspired marketers among my colleagues.
We share a fervent desire to invite the world to come and visit South Africa: a country we love and we believe in completely. I look forward to inviting more of our African tourists to South Africa.”
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